Ali mother explain intelligent marketing big data driven technology – Sohu douke
Ali mother explain intelligent marketing: big data driven technology – Sohu in August 25th, Ali mother hosted the 2016 "smart marketing Chinese" in Beijing curtain. Mom rely on big data Ali and Taobao, Tmall and other media matrix, nationwide tour marketing activities for customers, sharing digital marketing methods a prospective theory, interpretation of the latest business marketing product trends, interactive platform and build a business customer communication and exchanges, and jointly promote the development of smart marketing. This year, Ali mother force intelligent marketing, China’s first intelligent exhibition marketing platform "wisdom drill" (Intelligent diamond booth) was first released in May this year, will attract more new businesses to participate in the electricity supplier marketing campaign, the number of new customers increased significantly. It is gratifying that 6-8 month relative to the traditional off-season electricity supplier." Ali Mama official said the electricity supplier, thanks to Ali core commercial consumption data and rich media matrix for the first time, Ali mother combined with unique optimal fusion and automatic orientation model of real-time feedback in the industry, to create a new version of "wisdom diamond diamond booth". Help businesses from the past, people find information to the information and people automatically match the smart era of change. "Wisdom drill" automatic block experience, effective solution to the past pile of data and media in front of the user, but do not know how to use it the biggest pain points. Data show that the average customer to improve the test CTR 6.39%, ROI than the previous flat to enhance sales by 30%. Wireless era of rapid mobile internet marketing is both an opportunity and a challenge. The opportunity is obvious, the user at any time and place, the network life time is more and more long; the challenge is the user behavior is very "jumps", the entrance is too many broken, the use frequency is more and more, but the time is very unstable. Now, the key is to seize the consumer needs of real-time electricity supplier marketing, static to dynamic, the use of big data technology and time from the consumer’s point of view, change from the past rough traffic operation as accurate consumer online operations, according to user attributes, population characteristics, behavior scenes and other fine marketing." Ali mother electricity supplier responsible person said. At present, consumers in the mobile terminal shopping state presents obvious characteristic of the content and experience of the crowd, and accurate buyers can enhance the shopping experience, the businesses put forward in the crowd real-time precise marketing of higher requirements. With the synergistic effect of the platform provides a strong foundation for the ecological population fine marketing, Alibaba group CEO Zhang Yong believes that now the synergistic effect of Ali digital media matrix and retail platform has begun to appear and play.相关的主题文章：