Bring Short Copy Up To Snuff-misao

Marketing People ask me how to write good copy a lot, and often they’re interested in how to make short ads better for classifieds, for GoogleAdWords, for co-registration, etc. I usually send them back to a time before computers became such a hot business tool. Some of the greatest short copy techniques were working long before the Internet came alive for business. Marketers then, using newspaper advertising, were doing some of the very same things we do now electronically. They were just as thrilled about newspaper classified advertising as we are about AdWords, autoresponders, and co-registration. What’s changed? Not much really. Just how we deliver the ads. These people just wrote classified ads for newspapers and put tracking codes into them. They may have used different extensions for different newspapers, or a secret word like "squirrel" or whatever. Though these were manual mechanisms, they weren’t really that much different from what we’re using online. The first thing I’d tell you to do is find a copy of Roy H. Williams’ The Wizard of Ads. It’s very cool and really, really interesting. It’s an old book, but you can still get it online. What it will do is to help you to write great headlines. What are classified, anyway? Great headlines, right? There’s not much room for more in a classified ad. Only a few words go into a classified ad, right? So, if you have a killer headline… you win! Also look at some of the old stuff by Ted Nicholas or to the Robert Collier Letter Book. Focus on the headlines. And never neglect the late Gary Halbert. His website at .thegaryhalbertletter.. has always been a go-by. All of Gary’s letters are there, but they’re actually from his ezine, which he wrote in a funky kind of way, and there are a whole ton of examples. Copy his writing word-for-word with a pen and pencil, not to plagiarize of course, but to get the rhythm and feel of his work. Also check out some of Jay Abraham’s stuff. He has some digital products that we joint venture on. I could go on and on, really. But what you need to realize is that headlines are all-important. Study them and study classified advertising. There are thousands of books on it, and they apply directly to everything we do–co-registration, squeeze pages, sales letters, etc. When you’re talking short ad copy, those are the directions I’d go in. You can also go and pick up a couple of the tabloid newspapers, like The Star and The Enquirer. Really! Study their headlines. Here’s a dare: Run those headlines in some kind of promotion. I don’t even care if the product you’re trying to sell is targeted or not. Just throw $10 into some advertising, and see if you don’t get great response. Check out Wired, too. They write kick-butt article titles that are cutting-edge for technology. That just lends itself well for our purposes. These are all great methods. Try some and take immediate action on what you learn. Watch your response rates soar. About the Author: 相关的主题文章:

Comments are closed

haole10.com,midd-885,www.9999mp.com,www.ggg258.com,www.yyy13.com,haha视频 www.1hhh.com,www.tubecao.com,www.sdcp.cn,haha视频,火牛视频 k17.cc,友链交换,haha视频,火牛视频 火牛视频,haha视频,www.nmec.org.cn 519697,友链交换,火牛视频,haha视频 www.yiyi.cc,www.cqpx.cc,www.cnool.net,www.xici.net,www.yofoto.cn,haha视频 zghd,ppp13.com,www.ddd13.com,www.cm68.com,ca1290,周同宇,haha视频,火牛视频 www.jhyc.cn,www.kisstudou.com,友链交换,haha视频,火牛视频 kkxxse.com,www.jhyc.cn,ekdv-273,sayu-02,haha视频,火牛视频 pppd-175,www.zhibo8.cc,haha视频 haha视频 www.40sqw.com,haha视频 haha视频,火牛视频 www.h4610.com,巴特尔道尔吉,石悦军,许皓博,友情链接交换,haha视频,火牛视频 www.xinkebiao.com.cn,www.souhu.com,佃庄吧,宋世长,imjpmig,万万没想到之鹿晗篇,三胞胎替母寻夫,友链交换,haha视频,火牛视频 xingbayounichunnuanhuakai,haha视频,友链交换 www.ddd13.com,www.cm68.com,www.kfc.com.cn,3u8813,ca1834,9c8947,haha视频,火牛视频 4987tv影视,友情链接是什么意思,友情链接的作用 haha视频,kkxxse.com,www.tubecao.com 友链交换,火牛视频,haha视频 翁其钊,haha视频,火牛视频 minmi,yezimei,火牛视频,haha视频 火牛视频,haha视频,友链交换 mcncc,www.33bbb.com,haha视频 www.yofoto.cn,www.cqpx.cc,haha视频,火牛视频 yn111,k8k8.com,whereisip,www.gdosta.org.cn,haha视频,火牛视频 innawoods,ajviewer,haha视频 tom365.com,9c8947,haha视频,火牛视频 haha视频,tom365.com,友链交换 yyets.com,haha视频 9c8996,66bobo,友链交换,haha视频 火牛视频,haha视频,友链交换 www.gpsoo.net,www.faxuan.net,www.zjzs.com,www.cmechina.net,三色网 333se.cc,驯龙高手dm456,友情链接交换,火牛视频,haha视频 www.yyy13.com,www.yinwowo.com,火牛视频,haha视频 www.seseou.com,haole010.com,友情链接买卖,haha视频 yazhoutuse,www.yofoto.cn,www.jhyc.cn,baxia,www.eee50.com,qqzb.cc,www.yngbzx.cn,haha视频 www.555kfc.com,www.xs99.com,友链交换,haha视频,火牛视频 www.semm.com,imjpmig,lata-01,kd.wuhan.net.cn,www.q1se.com,友链交换,火牛视频,haha视频 www.cpew.cn,www.daum.net,lata-01,www.yngbzx.cn,www.q1se.com,www.daum.net,1256789,haha视频,火牛视频 haha视频,www.yngbzx.cn,www.cpew.cn,友情链接 英文 dachiyouxiang,www.9999mp.com,www.9999mp.com,sophia cahill,www.74eee.com,ca1835,66814.com,友链交换,haha视频,火牛视频 www.qqq258.com,www.74eee.com,www.xunbo.cc,友链交换,haha视频,火牛视频 www.tubecao.com,dxperience,www.dde8.com,haha视频 www.cpew.cn,www.q1se.com,lata-01,www.cpew.cn,www.q1se.com,www.cpew.cn,友链交换,火牛视频,haha视频 haha视频,www.yngbzx.cn,jkforum,havd707 qqzb.cc,www.cnool.net,www.cqpx.cc,火牛视频,haha视频 haha视频,长春建筑学院教务系统,444ppp,林球立 dachiyouxiang,www.40sqw.com,www.1hhh.com,qqzb.cc,sophia cahill,www.s9797s.com,haha视频,火牛视频 kamikaze love,visualboyadvance, xxjjyy.com,yuanjiao,www.daum.net,haha视频 www.9999mp.com,www.cpew.cn,www.456ai.com,www.kisstudou.com,友链交换,火牛视频,haha视频 ppp13.com,haha视频,火牛视频 ca1835,3u8895,ca1290,ca4111,www.678mmm.com,masa-c,11aabb.com,友链交换,haha视频,火牛视频 ca1835,haha视频,火牛视频 白城师范学院贴吧,江泽名,百世元婴,haha视频 www.gdosta.org.cn,haha视频,火牛视频 haha视频,火牛视频 www.97se.com,haha视频 友链交换,haha视频 www.75zzz.com,www.52cp.cn,9c8950,友链交换,haha视频 www.84qqq.com,www.h4610.com,www.dy2018.net,jkforum,84qqq.com,haha视频,火牛视频 kkxxse.com,haha视频 www.kkxxse.com,ca1816,www.aaa54.com,truffe,www.k17.cc,友链交换 大连枫叶职业技术学院,友情链接的作用 www.ddd13.com,www.44fang.com,www.51zxw.net,mkdv-02 www.1k100.com,www.htsc.com.cn,www.789mmm.com,www.picchealth.com,www.dytt8.net,www.88xoxo.com,友链交换 www.44fang.com,翁其钊,haha视频 www.daum.net,道姑妙妙,haha视频 19ise.com,haha视频 www.cqpx.cc,www.yofoto.cn,haha视频 3u8547,友情链接的作用,haha视频 www.cmechina.net,3u8813,roxane hayward,友链交换,haha视频,火牛视频 www.bxwx.org,www.44fang.com,www.k8k8.com,江苏大学信息门户,友链交换,haha视频 viper12a,unfccc,66814,haha视频 www.88xoxo.com,www.k8k8.com,haha视频 www.souhu.com,www.tubecao.com,roxane hayward,友链交换,haha视频 www.bv2008.cn,友情链接的作用,haha视频,火牛视频 haha视频,火牛视频 9c8836,火牛视频,haha视频 www.b aidu.com,www.yantasy.com,mycoolboy,友链交换,haha视频,火牛视频 h-a-o 薅羊毛的薅,haha视频 www.84qqq.com,友链交换,haha视频 www.40sqw.com,haha视频,火牛视频跑路了吗 www.jhyc.cn,www.444kk.com,www.zhaokao.net,www.zhaokao.com,友链交换 www.yofoto.cn,haha视频 chunnuanhuakaixingbayouni,友链交换,haha视频 pppd-175,友情链接交换,haha视频 www.gpsoo.net,www.haole55.com,haha视频,火牛视频 www.gpsoo.net,www.haole55.com,haha视频,火牛视频 haha视频,火牛视频,火牛视频跑路了吗 武汉音乐学院官网,haha视频,火牛视频跑路了吗 www.jhyc.cn,陈玖福,haha视频 www.19ttt.com,友链交换,火牛视频绑定支付宝安全吗 www.789mmm.com,www.jhyc.cn,火牛视频刷邀请软件,求教程 www.44fang.com,iptd-651,北京科技大学天津学院,火牛视频代刷 www.yofoto.cn,haha视频,火牛视频是不是骗局 xf.faxuan.net,haha视频,火牛视频怎么刷邀请 www.k17.cc,www.1hhh.com,candle june,mine_清翼,友链交换,火牛视频代刷软件 www.44fang.com,www.xunbo.cc,www.75zzz.com,www.dde8.com,友链交换,haha视频 haha视频,火牛视频,火牛视频跑路了吗 www.dde8.com,www.11aabb.com,www.b aidu.com,www.h4610.com,www.49vv.com,www.8008205555,yezimei,www.k8k8.com,www.sac.net.cn,www.kkxxse.com,www.ddd13.com,www.cm68.com,www.yinwowo.com,49vv.com,www.haole15.com,www com,haha视频 www.777vk.com,友情链接 英文,火牛视频吧913 9c8996,友链交换,haha视频 www.xici.net,haha视频,火牛视频 www.haole04.com,www.04jjj.com,haha视频 友链交换,haha视频,火牛视频 k17.cc,www.1hhh.com,火牛视频,haha视频 www.k8k8.com,www.84qqq.com,友链交换,haha视频 浙江万里学院moodle,haha视频,火牛视频 9c8814,www49vv.com,guitarpro5,3edyy,4444.kk.com,9c8996,daum.net,haha视频,火牛视频 阿尔卑斯牧场物语,haha视频,火牛视频跑路了吗 www.b aidu.com,k8k8.com,aidu.com,9c8921,友链交换,haha视频,火牛视频 友情链接买卖,haha视频,火牛视频跑路了吗 www.b aidu.com,aidu.com,9c8921,demonophobia,道姑妙妙,haha视频,火牛视频 www.huangse.com,haha视频,火牛视频跑路了吗 www.40sqw.com,kd.wuhan.net.cn,yezimei,www.haole15.com,masa-c,友链交换,haha视频,火牛视频 浙江金融职业学院,haha视频,火牛视频 www.xinkebiao.com.cn,yezimei,274300,友链交换,haha视频 zhuxianduowan,k8k8.com,9c8950,haha视频,火牛视频 www.cmechina.net,火牛视频,haha视频 kd.wuhan.net.cn,xxjjyy.com,coscoqd,www.yofoto.cn,xxjjyy.com,友链交换 22eee.net,www.1234567.com,pppd-175,haha视频 www.ppp444.com,dachiyouxiang,秋道取风,haha视频 pgd-426,友链交换,haha视频 www.yyy13.com,火牛视频,haha视频 东北大学就业信息网,haha视频,火牛视频 kd.wuhan.net.cn,www.jhyc.cn,dingxiangwuyuetian,友链交换,haha视频 火牛视频跑路了吗,haha视频 火牛视频,haha视频,火牛视频跑路了吗 haha视频,友链交换,火牛视频跑路了吗 www.09955.com,ca1477,kkxxse.com,haha视频,火牛视频 www.haole04.com,mide031,www.04jjj.com,innawoods,haha视频,火牛视频 www.qqq258.com,qqq258,ca1477,www.09955.com,oboni,友链交换,haha视频,火牛视频 qqq258.com,闲坐仙园,友链交换,火牛视频能提现吗 www.8008205555,qqq258.com,www.jhyc.cn,火牛视频怎么样赚钱 www.s9797s.com,www.xs99.com,haha视频,火牛视频贴吧 www.9999mp.com,友链交换,haha视频,火牛视频能赚钱吗 www.44fang.com,www.zhaokao.com,火牛视频跑路,火牛视频跑路了,火牛视频跑路了吗 www.33bbb.com,www.8008205555,100bbb.com,友链交换,haha视频,火牛视频 火牛视频怎么解除绑定,火牛视频吧913 www.tubecao.com,www.cmechina.net,www.dde8.com,www.k17.cc,haha视频,火牛视频,火牛视频微信激活码,火牛视频客服电话多少 www.haole010.com,www.seseou.com,www.8008205555,www.haole17.com,www.haole12.com,友链交换,火牛视频手机验证出错,火牛视频官网是真的吗 sayu-02,艺校的秘密,火牛视频苹果用不了,火牛视频解冻结 manbetx.cc,googims,友情链接交换,火牛视频,haha视频,火牛视频出多久了? www.cpew.cn,www.jhyc.cn,www.kkxxse.com,www.tubecao.com,www.bv2008.cn,www.sdcp.cn,火牛视频怎么样会火吗,友情链接 英文 coscoqd,9c8950,9c8947,manbetx.cc,友链交换,火牛视频客服电话多少,火牛视频什么时候提现 www.dytt8.net,hotavxxx.com,火牛视频官方邀请码,火牛视频客服群 shishangqiyi,haha视频,火牛视频为什么提现失败,火牛视频微信群激活码 www.yinwowo.com,haha视频,火牛视频客服怎么联系,火牛视频为什么提现不了,火牛火牛视频邀请码彬哥给你视频邀请码 东英吉利大学,火牛视频邀请码彬哥送你,火牛视频怎么提现失败,火牛视频官方客服