Xiali difficult self-help old products continued to slump new type is difficult to carry the agogoktv

Xiali difficult self-help: old products continued to slump   new type is difficult to carry the task – Finance – people.com.cn Xiali FAW Xiali era after reconstruction of "national car" myth? – when our reporter Kou Jiandong Beijing reported the red Xiali in my mind gradually lost, once created a "national car" FAW Xiali (000927.SZ) seems to be drifting away from the market — not as a listed company announcement, in order to play a ripple in the industry. This is not the FAW Xiali want to see the results, but the models of aging, weak research and a series of ills the fetters of the pace of development of this old car listed companies. Self-help is Xiali must do, but do not know this time listed in the national day before the new car – Chun sent A70, can save the life, and reconstruction of "national car" myth. The strategy of car in the new "window period" for nearly two years, FAW Xiali finally catch up before eleven put Chun faction — the A-class car’s second products A70. And two years ago, Chun sent D60 grand ceremony for the listing, the listing of A70 select the quite fashionable web publishing. On the day of listing activities official website home page, in addition to introduction "makeup star A70, photos and products, the rest of the elements are related to sales — booking drive, sweepstakes, seckill auction registration…… From these details, it is not difficult to see that the FAW Xiali A70 look. "Chun sent A70 Tianjin FAW’s first A-class car, has a very important strategic significance." Although there is no debut in the network launch activities, but the former general manager of Tianjin FAW sales company Huang Chunming has released the positioning of the A70. In fact, A70 held before listing a month in Chun offline activities, has just been appointed Deputy General Manager of FAW Group will appear in the ceremony site. 16 days later, FAW Group officially announced that Qin Huanming was appointed Deputy Secretary of FAW group. This seems to prove that the FAW Group of Tianjin FAW and FAW Chun sent to support brand expectations. "Chun sent A70 project start time is around 2013, in line with the mainstream car development cycle. The main force of the development of A-class car is certainly the FAW technology center, there are more than more than 1 thousand people’s team to develop passenger car products." From the field of research and development, the FAW Group secretary and assistant director of car technology center Wang Dongchen also indicated that the FAW Group in Chun sent attention. Chun faction was born in 2014, prior to this, due to the brand image of the conservative, no new models into the long term, once red Xiali created the "national car" the myth of the FAW Xiali since 2010 sales exceeded 250 thousand, only in 2011 sales up slightly by 1.07%. Since its market performance will retreat — in 2012, FAW Xiali annual sales of 185 thousand units, down 26.88%; in 2013, the annual sales of 130 thousand vehicles, down 29.46%. In 2014, FAW Xiali sales of only 72 thousand and 100 units, down nearly 50%. For two consecutive years of losses相关的主题文章:

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